VACO

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Marc Naddell

Marc Naddell currently serves as Vice President of Developer & Partner Programs for NAVTEQ. Naddell is leading the team that will create and execute new developer & partner offerings focused on driving company results through key external relationships. The new offerings are targeted at mobile and internet application developers globally, supporting the community with on-line resources, technical support and business building activities through NAVTEQ and its partners. Naddell joined NAVTEQ in September of 2006 and is a veteran in the mobile communications industry with more than 19 years experience in creating and managing Partner Management Programs, Product & Solution Portfolios, and Business Strategies.

Prior to coming to NAVTEQ, Naddell worked for Nokia as Head of Developer Programs, where he created and led the Forum Nokia PRO team, bringing together several successful offerings to the industry including Forum Nokia PRO and six Forum Nokia PRO offerings which provide targeted holistic 3rd party engagement to business units across the company. Naddell joined Nokia in December of 2003.

Naddell was the Director of Motocoders for Motorola prior to Nokia, where he created and led Motorola’s 3rd party developer (partner) programs for their Handset Business. Naddell joined Motorola in September of 1987 and held a variety of leadership positions, including Director of Marketing for the Motorola PCS Asia, and was instrumental in creating and managing developer relations programs, managing product portfolios, creating business strategies and developing new businesses in Motorola’s infrastructure, semiconductor and consumer, government and industrial sectors.

In addition to his work in creating industry leading programs and wireless devices, Naddell has been awarded 20 patents for innovations in the mobile industry, mainly focused on user interface enhancements, location based services, infrastructure performance improvements and compelling new system and device features.

Naddell earned an Executive Masters in Management from the University of Chicago. He also holds Bachelor’s degrees in Marketing Management International Business.

NAVTEQ is the leading global provider of digital map, traffic and location data that enables navigation and location-based platforms around the world. NAVTEQ supplies comprehensive digital map information to power automotive navigation systems, portable and wireless devices, Internet-based mapping applications and government and business solutions. The Chicago-based company was founded in 1985 and has approximately 4,400 employees located in 192 offices and in 43 countries.

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Lee Aase

Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic’s social media offerings through the Mayo Clinic News Blog at http://newsblog.mayoclinic.org/ or at Sharing Mayo Clinic, http://sharing.mayoclinic.org/.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners. Visit SMUG at http://social-media-university-global.org

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his B.S. in Political Science from Mankato (Minn.) State University in 1986.

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Paula Berg

Paula Berg is the new Digital Media Leader at Linhart PR, a national public relations and corporate communications counseling firm based in Denver, CO, where she specializes in social media strategy development, integration, infrastructure, and crisis management. Paula earned her social media stripes at Southwest Airlines, where she served as the company’s first Manager of Emerging Media, responsible for the development of the airlines’ online communication and social media strategy and the leadership of the airline’s emerging media team. Under her leadership, the airlines’ blog, “Nuts About Southwest,” was named Best Blog by PR News in 2007, 2008, and 2009, and has been cited in countless publications ranging from Wired magazine to the Wall Street Journal. Since its’ launch in April 2006, “Nuts” has become an integral part of the airlines’ communication strategy and has experienced tremendous success – providing a community for loyal Customers, serving as a virtual focus group, and influencing several business decisions. Prior to her work in social media, Paula was a company spokesperson with emphasis on media relations and reputation management. Paula also supervised on-location production of Airline!, Southwest’s reality series for the A&E Television Network.

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